Do you have an important story to share about your research? Can you tell that story in a concise and compelling way?
Fewer than 50% of people read beyond the first few sentences of most articles and abstracts. Our senior editors can show you how sharp, jargon-free writing can make all the difference – helping you win the attention of time-poor readers in the media, politics, industry, and the public.
Sharing research well beyond academia is now a requirement of many research grants – and for good reason, because if research is publicly funded, it's only right that the public benefits from that knowledge.
But for busy researchers, it can be hard to know where to start, and what to do – or when your research is interesting enough for a broader audience to try attracting public attention.
This masterclass is designed to save time and wasted energy. Our senior editors will spend time showing you how to adapt content and language to suit different audiences and outlets. And they’ll help you sharpen your storytelling skills – so your target audience will want to hear more.
Highlights of the day include gaining access to:
The senior editors who lead our masterclass program have decades of real-world experience, not just with The Conversation but also other national and international media outlets including the ABC, The Sydney Morning Herald, The Age, Reuters and Nature.
We have editors in many capital cities, including Sydney, Brisbane, Melbourne, Adelaide and Perth, but can also arrange to travel to regional and rural universities and research institutions.
The Conversation is a not-for-profit publisher of expert research analysis. We commission evidence-based content from academics and researchers, then edit it in collaboration with authors to reach a large global audience.
The Conversation's Australia & New Zealand edition alone has a growing monthly audience of 5.8 million unique readers on site, and 16.5 million article views on site and via republication (as of January 2020). Even though we publish stories by academics, we help our authors reach a diverse readership; 85% of our readers are non-academics, including 13% working in government or policy roles.
We've delivered this masterclass at universities and research institutions across Australia, consistently receiving feedback like this:
“Outstanding workshop. Very relevant to all staff working in research. The research world is changing and it is vital to engage consumers on their level, which is exactly what this workshop taught us to do.”– Naomi Strout, Executive Officer, Microbiome Research Centre, UNSW
"Excellent. You did a really great job at making the workshop interactive, engaging and well-paced. I especially enjoyed the insight into the inner workings of the publishing world."– Future Fellow and Associate Professor Tim Dargaville
“This masterclass is now the cornerstone of our academic professional development program. From professors to doctorate candidates, each has participated with interest. For some, the critical analysis process will define their access to readers and, ultimately, funders.”– Ann McLean, QUT Science & Engineering Faculty Corporate Communications Coordinator
$895 per person. We require a minimum of 10 and maximum of 20 participants per session. We deliberately limit the size of our classes to ensure everyone participates in giving and receiving feedback.
Standard, all-day masterclasses are hosted on-campus or at The Conversation’s Melbourne head office.
When holding training on-campus, we ask the host institute to organise a venue and catering. We have senior editors in most capital cities, but can travel to any university/research institute across Australia by arrangement. (Economy travel costs may also be required in some circumstances. However, for Conversation Members and Partners, we may be able to reduce those travel costs, depending on how recently one of our editors has visited.)
No – in fact, we made the decision to cut the previous price for masterclass participants, so more individual researchers could attend in 2020 and beyond.
Yes – if you’d like to discuss more tailored sessions, different delivery methods, or limited equity places, please contact us.